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How sneakers started to be so greatly popular within last years?

sneakers puma
Author: McArthurGlen Designer Outlets
Source: http://www.flickr.com
These individuals, who are interested in fashion, had noticed a long time ago, that the number of sneaker shop had been constantly growing. For them, that may have been a sign, that sport shoes were about to be highly attractive. However, probably nobody could have expected that category of popularity. Within a short period, a lot has changed.