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Fashion – increasing importance of mass medias in influencing the requirements and preferences of miscellaneous customers

Nowadays a lot of people have access to diversified range of medias. In this field there is not only talk about TV, but even more about the Web and for instance social medias such as Facebook or Twitter, as they have even more users than television.
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Author: HOI CHEUNG WONG
Source: http://www.flickr.com
The most influential fact related to this medias is that they have substantial influence regards influencing the way people think about miscellaneous facts or goods. It is indicated by the fact that every time we’re in front of the computer or screen of a TV many advertisements are shown.

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Their most influential attribute is related to their goal, which is to present commodities in as positive light as possible. Nevertheless, this doesn’t prove that every little ad is harmful and ought to be omitted. In order to avoid its harmful influence, we are recommended to think on our own and evaluate various aspects on our own. This is quite influential attribute regards fashion industry. It is proved by the fact that exceptionally in this topic our preferences are influenced heavily by what is currently most often shown in diverse medias.



As a result, we should remember that in case of
fashion despite the fact that the products have some popular attributes that might convince the end-users to buying them, we need to also remember that considerable role is played by promotion guaranteed by different medias. It is proved by the fact that people would like to buy products that are shown on most important exhibitions on Earth. Nonetheless, here we ought to ask ourselves whether a product that is broadly promoted meets our requirements in different areas.


To sum up, regards fashion industry and most influential trends in this area, we ought to be aware of the fact that there is an improving influence of mass medias that play a really crucial role in making the preferences of various end-users. Hence, we should also not forget that we are advised to learn to think independently, so that we would choose various fashions that are related to our demands in different fields.