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What is the secret of sneakers’ success?

For the last few years, sneakers have been extremely attractive. Men and ladies all over the word were wearing sneakers not just in a gym, but as a part of their everyday outfit. Women wear nike sneakers both with casual dresses and elegant stylizations. Furthermore, you can be more than sure that during the next season sneakers still will be extremely trendy. I personally believe, that it will remain trendy for at least another few years.
Author: Masaru Kamikura
Why those kind of shoes are so highly fashionable? What is the secret of the success? Answer seems to be rather simple – sneakers (explore here) became that fashionable, that everybody wanted to own at least 1 pair of those shoes. Nevertheless we shouldn’t pretend that such trend appeared just as the answer for the need of comfort. It was mainly an effect of cooperation of companies producing sneakers with fashion designers.

As they were those people that is going to be fashionable, they convinced us that sneakers may look good with any type of outfit. And they were evidently right! We could see sneakers even in the fashion show of such extraordinary brand as Chanel. Karl Lagerfeld has contributed to the collection by introducing sneakers together with feminine dresses. Surely, it is not the only example of sneakers available on global catwalks. However this one seems to be greatest example – if even Chanel included sport shoes in its collections, other designers have no choice but to follow.

Nonetheless, it is not the only method in which sport producers promote their sneakers. Lots of of them pay famous actors and sportsmen, to wear as well as promote their brand.Nevertheless, there is interesting exception. You possibly already heard new balance sneakers (contact us). They are highly fashionable due to its interesting designs as well asl genius colours’ combination. Autor:

Author: fuseboxradio
That brand managed to be very successful without paying any stars to promote their shoes. Those money, instead of being spent on promotion, are being used for another research and development. Thanks to this, new balance sneakers have very high quality and guarantee huge comfort for feet. Probably this is the main reason that explains why the brand has tons of loyal customers and fans, even withouth using an extensive advertising.